Discover Italy’s Most Beautiful Small Towns: What the Designation Means & Why Lucignano is One of Them

If you've traveled through Italy, you may have noticed charming towns with a distinctive red sign that reads "I Borghi più belli d'Italia"—which translates to "The Most Beautiful Small Towns of Italy." But what does this designation mean, and why should you pay attention to it on your travels?

What is "I Borghi più belli d'Italia"?

This prestigious designation was created to recognize and protect Italy’s most picturesque and historically significant villages. The initiative was started in 2001 by the National Association of Italian Municipalities (ANCI) to help promote small towns that offer rich history, architectural beauty, and cultural heritage, yet often remain undiscovered by mainstream tourism.

To earn a spot on the list, a town must meet strict criteria, including:

Preserving its historic character with well-maintained architecture and landscapes.
Having a unique artistic or cultural heritage that makes it stand out.
Maintaining a high quality of life for residents with sustainable tourism practices.

Today, over 300 towns across Italy have received this recognition, making them perfect destinations for travelers looking to embrace slow travel and authentic Italian experiences.

Lucignano: A Hidden Gem with the "Most Beautiful Small Towns" Designation

Nestled in the rolling hills of Tuscany’s Val di Chiana, Lucignano proudly holds the "I Borghi più belli d'Italia" designation—and for good reason! This medieval hilltop village is a true hidden gem, offering an intimate glimpse into the past while immersing visitors in timeless Tuscan beauty.

Why Visit Lucignano?

🏰 Enchanting Medieval Layout – Unlike most hilltop villages, Lucignano is built in concentric circles, making it one of Italy’s best-preserved medieval towns. Wandering its narrow, winding streets is like stepping back in time.

✨ The Famous "Tree of Love" – One of Lucignano’s most treasured artifacts is the Golden Tree, a stunning 14th-century reliquary housed in the town’s museum. Legend has it that couples who admire the tree together will enjoy eternal love. ❤️

🍷 Authentic Tuscan Charm – Unlike the tourist-heavy destinations of Florence or Siena, Lucignano offers a quiet, authentic Tuscan experience. Here, you can enjoy local wine, handmade pasta, and artisanal cheeses without the crowds.

🌿 A Slow Travel Destination – If you're looking to escape the fast-paced travel itinerary, Lucignano is perfect for slow travel. Stroll the medieval streets, sip espresso in the piazza, and take in breathtaking countryside views.

Why "I Borghi più belli d'Italia" Matters for Travelers

When you see a town with this designation, you know you’re in for a special experience. These villages allow you to:

Step away from mass tourism and explore places that feel undiscovered.
Support sustainable tourism that prioritizes cultural preservation and local businesses.
Experience true Italian hospitality in small, welcoming communities.

Lucignano, like all of Italy’s Most Beautiful Small Towns, is a place where history, culture, and natural beauty come together to offer travelers a genuine and unforgettable experience.

Plan Your Stay in Lucignano

Looking for the perfect place to slow down and immerse yourself in Tuscany? Stay at Cipresso e Pietra, our sustainable luxury B&B, located right in Lucignano. We specialize in curated slow travel experiences, helping guests explore hidden gems like Lucignano and beyond.